Social Media Brand Management & Identity Theft
Do you own your brand, or even your company name, inside YouTube, MySpace and Twitter?
Imagine trying to create a profile for your company, or for your brand, on blogger.com and being told “USER NAME TAKEN.” It’s called cyber-squatting and it happens every day. It a corporate version of Identity Theft, and it’s very lucrative.
Why? Because social networking sites like Facebook and MySpace have become incredibly robust marketing tools for new business development. They started out as pure social environs, but have developed into network marketing engines. Over 200,000 people sign up as new users on MySpace every day, and many of them are doing so to manage their brand and connect with new market segments.
So a skilled cyber-squatter can leverage your brand to align with their goals, not yours. A competitor can actually use your brand to create traffic streams that lead prospects away from you and directly to your competitor.
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